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Author: Vaishali Tripathi

News

Experts Reveal IPL Broadcasts Boost Foot Traffic, Search Interest, and App Activity Significantly

Posted onFebruary 21, 2024February 21, 2024 Author Vaishali Tripathi
Featured Images 58

The Indian Premier League (IPL) has emerged as a cornerstone for brands looking to amplify their presence and engagement in India, leveraging the massive viewership…

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Top 5

Top 5 Logistics Ads Campaigns in India

Posted onFebruary 21, 2024February 21, 2024 Author Vaishali Tripathi
Logistics Ads

In the vibrant economy of India, logistics is of paramount importance for it shapes the whole trade and commerce. These campaigns are very different in…

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Advertising

Elevate Your Brand with the Ultimate TV and Digital Advertising Mix

Posted onFebruary 20, 2024February 20, 2024 Author Vaishali Tripathi
Featured Images 42

Well as the common misconception goes that you have to choose between either love or career, the same goes for either TV or Digital, but…

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News

Star Sports Introduces exciting new opportunities for brands on IPL 2024

Posted onFebruary 19, 2024February 19, 2024 Author Vaishali Tripathi
Featured Images 41

The Indian Premier League (IPL) television broadcast achieved unprecedented success in 2023, reaching over 500 million viewers and breaking all previous viewership records for cricket….

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Advertising

Healthcare Advertising – Strategies, Trends & Ethics

Posted onFebruary 19, 2024February 19, 2024 Author Vaishali Tripathi
Healthcare Advertising

Healthcare advertising, being a meticulously woven tapestry of strategy, communication, and compassion, now finds itself at a junction where it meets innovation and concern in…

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Case Study

Dissecting CoinSwitch Kuber’s IPL 2021 Sports Campaigns with Disney+ Hotstar

Posted onFebruary 16, 2024February 16, 2024 Author Vaishali Tripathi
Sports Campaigns

Product/Service CoinSwitch Kuber, a cryptocurrency exchange platform in India, makes the steps of investing in digital currencies very easy to accomplish. The platform has an…

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News

JioCinema Enhances Advertising Opportunities for IPL 2024 Through Innovative Strategies

Posted onFebruary 15, 2024February 15, 2024 Author Vaishali Tripathi
Featured Images 53

Viacom18 is taking an unprecedented step to revolutionize the advertising landscape by launching a new strategy for the upcoming IPL season. These terrestrial broadcasts are…

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Advertising

Dissecting Mamaearth CTV T20 World Cup campaign

Posted onFebruary 15, 2024February 15, 2024 Author Vaishali Tripathi
Mamaearth R Logo 1

Product/Service Mamaearth founded in 2016 by Varun Alagh, is an Indian brand that offers a wide range of natural and toxin-free personal care products for…

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Marketing

Domestic Tourism Marketing Strategies 

Posted onFebruary 14, 2024February 14, 2024 Author Vaishali Tripathi
Domestic Tourism Marketing Strategies

In the ever-evolving landscape of tourism, domestic tourism has emerged as a vital component for national economies, offering resilience against the fluctuations of international tourist…

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IPL

The Impact of Prematurely Ended IPL Matches on Spot Ads

Posted onFebruary 14, 2024February 14, 2024 Author Vaishali Tripathi
Featured Images 39

The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…

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