The Shifting Trends in FMCG Ad Spends: A Move from Traditional to Digital
For decades, the fast-moving consumer goods (FMCG) industry has relied heavily on traditional forms of advertising such as television, radio, and print media to reach…
For decades, the fast-moving consumer goods (FMCG) industry has relied heavily on traditional forms of advertising such as television, radio, and print media to reach…
Magazine advertising is an effective way for businesses to reach a targeted audience and promote their products or services. However, before creating a magazine ad,…
What is Search Engine Marketing? Search engine marketing is an advertising technique that uses paid advertising to rank businesses and products on search engine result…
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
Affiliate marketing is a popular marketing strategy where companies collaborate with independent individuals or entities, commonly known as affiliates, to promote their products or services…
Instagram, it’s a word that we hear everyday, it has become a part of our lives now. Earlier people used to say the basic requirements…
Are you a sports enthusiast? If yes, then you must be aware of the importance of sports branding in today’s world. Sports brands have been…
Do you ever wonder what goes into a magazine advertisement? Sure, there’s the glossy photos and catchy slogans, but what else? Well, if you’ve ever…
Unacademy, which had indicated last year that it would not sponsor the IPL this year, will be replaced by Saudi Tourism. According to the BCCI,…
Advertising has been around for a long time, much longer than most of us realize. In fact, the first advertisement was spread through word of…