Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the…
Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the…
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…
Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others….
Guerrilla Marketing is an innovative and unconventional way to promote products, services, or brands by sidestepping traditional marketing techniques. Inspired by guerrilla warfare tactics, this…
Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences….
Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…
Brand advocacy has become a fundamental aspect of successful marketing strategies in today’s ever-changing business environment. In a world where consumers are bombarded with advertising…
The field of Advertising Psychology reveals the complex mechanisms that influence consumer behavior and determine the success of marketing campaigns. In the ever-changing world of…