8 Steps for Effective PR Crisis Management in 2025
In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…
Author: Chetana HP
What Is Word of Mouth Marketing? Definition and Guide
Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others….
What is Guerrilla Marketing? Definition, Types and Examples
Guerrilla Marketing is an innovative and unconventional way to promote products, services, or brands by sidestepping traditional marketing techniques. Inspired by guerrilla warfare tactics, this…
What is Traditional Marketing? Definition, Types and Examples
Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences….
What is Direct Response Marketing? Benefits and Examples
Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…
What is Brand Advocacy? How to build and Drive it!
Brand advocacy has become a fundamental aspect of successful marketing strategies in today’s ever-changing business environment. In a world where consumers are bombarded with advertising…
7 Surprising Facts About the Psychology of Advertising
The field of Advertising Psychology reveals the complex mechanisms that influence consumer behavior and determine the success of marketing campaigns. In the ever-changing world of…
What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
What is Conversational Marketing? Top 5 Examples and Benefits
Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, and…
5 Types of Visibility in Digital Marketing
In the dynamic world of digital marketing, establishing a strong online presence is crucial for achieving success. As businesses navigate through the complexities of the…