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Author: Chetana HP

IPL

The Transformation of IPL Viewership: Shifting from TV to Digital Supremacy

Posted onApril 30, 2024April 30, 2024 Author Chetana HP
The Transformation Of Ipl Viewership

Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying…

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IPL

Uday Shankar Reveals: JioCinema Aims for Record-Breaking 600 Million IPL Viewership Across Digital and CTV Platforms

Posted onApril 30, 2024April 30, 2024 Author Chetana HP
Uday Shankar Reveals

Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the…

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Advertising

Understanding Rebranding: Definition and Significance

Posted onApril 30, 2024April 30, 2024 Author Chetana HP
Understanding Rebranding: Definition And Significance

Rebranding is a strategic process that involves making significant changes to a company’s brand identity, including its name, logo, visual elements, messaging, and positioning in…

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Marketing

Top 4 Neuromarketing Tactics for Your Marketing Strategy

Posted onApril 30, 2024April 30, 2024 Author Chetana HP
Top 4 Neuromarketing Tactics For Your Marketing Strategy

Neuromarketing combines neuroscience and marketing to gain a deeper understanding of consumer behavior. By studying how the brain works, businesses can improve their marketing strategies….

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IPL

IPL 17 Advertising Boom: TAM Report Reveals 59% Category Growth & 38% Surge in Advertisers

Posted onApril 24, 2024April 24, 2024 Author Chetana HP
Ipl 17 Advertising Boom: Tam Report Reveals 59% Category Growth &Amp; 38% Surge In Advertisers

In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared…

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Advertising

What is Product Placement, and Why Does it Matter?

Posted onApril 23, 2024April 23, 2024 Author Chetana HP
What Is Product Placement, And Why Does It Matter?

Product placement is now a crucial component of marketing tactics, smoothly incorporating brands into different types of media. This approach includes featuring products or brands…

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Marketing

Top 7 Sustainable Marketing Practices to Follow in 2024

Posted onApril 23, 2024April 23, 2024 Author Chetana HP
Top 7 Sustainable Marketing Practices To Follow In 2024

In the year 2024, businesses are recognizing the importance of sustainable marketing practices in order to meet the changing expectations of consumers and make a…

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Email Marketing

Best Email Marketing Automation Techniques

Posted onApril 17, 2024April 17, 2024 Author Chetana HP
Best Email Marketing Automation Technique

Email marketing automation has completely transformed the way businesses interact with their audience, enabling them to send personalized and timely messages on a large scale….

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IPL

JioCinema’s Viewer Favorites: IPL 2024’s Top 5 Most-Watched Encounters

Posted onApril 16, 2024April 16, 2024 Author Chetana HP
Iocinema'S Viewer Favorites: Top 5 Most-Watched Ipl 2024 Matches

In the electrifying kickoff to the IPL 2024 season, the clash between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) witnessed an unprecedented surge…

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Advertising, Mobile Advertising

7 Best Mobile Advertising Strategies in 2024 to Look Out For

Posted onApril 11, 2024April 11, 2024 Author Chetana HP
7 Best Mobile Advertising Strategies In 2024 To Look Out For

Mobile advertising is constantly reshaping the digital marketing scene, providing businesses with new ways to interact with consumers on a personal level. Mobile advertising is…

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