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Author: Arpita

Sports Advertising, Sports Advertising, Sports Marketing

The Great Indian Sports Audience: Why Brands Can’t Afford to Ignore The Evolving Sports Fans Anymore

Posted onMay 23, 2025May 23, 2025 Author Arpita
The Great Indian Sports Audience

Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.

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Sports Advertising, Sports Advertising

Franchise Sports Marketing in India: IPL’s Evolution & The Rise of New Sports Leagues

Posted onApril 22, 2025April 22, 2025 Author Arpita
Franchise Sports Marketing: Ipl'S Impact On Indian Sports Business, Featuring Sponsorships And Digital Viewership Growth

Franchise Sports: Introduction Franchise sports represent a fundamental shift in the way sporting competitions are owned, managed, and consumed. Unlike traditional national teams that are…

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Media Kundli

FanCode Advertising: A Deep Dive into India’s Leading Sports Streaming Platform

Posted onApril 18, 2025April 22, 2025 Author Arpita
Fancode Advertising

Introduction: A Game-Changer in Sports Engagement FanCode, launched in 2019 by Dream Sports (the parent company of Dream11), has rapidly become a dominant player in…

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IPL Advertising

IPL 2025 Advertising: Preferred Ad Types (Survey Insights Revealed)

Posted onMarch 17, 2025March 17, 2025 Author Arpita
Feature Image 3

The Indian Premier League (IPL) returns for its highly anticipated 18th season from March 22 to May 25, 2025. With ten teams competing across 13…

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Advertising

Amazon Marketing Services: Beginner to Pro Guide

Posted onMarch 12, 2025April 22, 2025 Author Arpita
Advertising Marketing Services

What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is a suite of advertising tools provided by Amazon to help sellers and vendors promote…

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IPL Advertising

Why Do Brands Advertise in IPL? IPL 2025 Advertising Survey Reveals Key Goals

Posted onMarch 11, 2025March 11, 2025 Author Arpita
Ipl 2025 Advertising

The Indian Premier League (IPL) is gearing up for its 18th edition, scheduled from March 22 to May 25, 2025. This season promises thrilling cricketing…

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IPL Advertising

IPL 2025 Advertising on JioHotstar: Transforming India’s Digital Sports Streaming

Posted onMarch 10, 2025March 10, 2025 Author Arpita
Guide To Choosing The Right Ipl 2025 Ad Plan For Your Brand 1

The convergence of two of India’s most influential streaming platforms has set the stage for a digital revolution in sports broadcasting and advertising. In late…

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Case Studies, Health

How Agilus Diagnostics Cracked the Ultimate Brand Awareness Hack (And How You Can Steal It Too!)

Posted onMarch 7, 2025March 7, 2025 Author Arpita
Agilus Brand Awareness Campaign

TV Advertising is Dead? Tell That to 177 Million Cricket Fans who watched Ind vs Pak on 23rd Feb 2025. There’s a common belief in…

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IPL Advertising, Uncategorized

Winning the Game: Copy These 7 Strategies for IPL 2025 Advertising Success

Posted onFebruary 17, 2025February 17, 2025 Author Arpita
Guide To Choosing The Right Ipl 2025 Ad Plan For Your Brand 1

IPL 2025 is more than just cricket—it’s a 60-day advertising festival that attracts over 650 million viewers (Digital & TV combined, source) from all corners…

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Media Planning

The Media Ant’s Blueprint for Effective Media Planning and Campaign Execution

Posted onOctober 3, 2024October 9, 2024 Author Arpita
Media Planning 2

In media planning, setting clear and precise objectives is essential for the success of a marketing campaign. Marketers can ensure their campaign remains focused and…

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