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Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
Billboard performance metrics help advertisers assess how well their hoardings are working in real-world conditions. By analyzing outdoor advertising metrics like Share of Voice, dwell…
Want to know how to design billboards that grab attention and drive action? Effective billboard design is all about bold visuals, legible fonts, and clear…
How to Choose Billboard Locations in India: The best billboard sites combine high visibility, relevant audience traffic, and minimal visual clutter. This guide explains how…
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…
Discover how emerging sports in India are revolutionizing the marketing landscape beyond cricket. Explore key growth stories, leading athletes, successful brand campaigns, and why brands can’t afford to ignore the unstoppable rise of emerging sports in India. Unlock new audiences and opportunities with real examples, data, and expert insights.
Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.
Franchise Sports: Introduction Franchise sports represent a fundamental shift in the way sporting competitions are owned, managed, and consumed. Unlike traditional national teams that are…
Introduction: A Game-Changer in Sports Engagement FanCode, launched in 2019 by Dream Sports (the parent company of Dream11), has rapidly become a dominant player in…