What Is CTV Advertising? Discover How It Works [2025]
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
Author: Arpita
Billboard Performance Metrics: How To Measure Billboard Effectiveness?
Billboard performance metrics help advertisers assess how well their hoardings are working in real-world conditions. By analyzing outdoor advertising metrics like Share of Voice, dwell…
How to Design Billboards That Work: Proven Guide for 2025
Want to know how to design billboards that grab attention and drive action? Effective billboard design is all about bold visuals, legible fonts, and clear…
Choose the Perfect Billboard Locations in India- Outdoor Advertising Guide
How to Choose Billboard Locations in India: The best billboard sites combine high visibility, relevant audience traffic, and minimal visual clutter. This guide explains how…
Attention Advertising: The Future of Measuring Campaign Success
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…
Beyond Cricket: How Emerging Sports Are Redefining India’s $130B Marketing Opportunity
Discover how emerging sports in India are revolutionizing the marketing landscape beyond cricket. Explore key growth stories, leading athletes, successful brand campaigns, and why brands can’t afford to ignore the unstoppable rise of emerging sports in India. Unlock new audiences and opportunities with real examples, data, and expert insights.
The Great Indian Sports Audience: Why Brands Can’t Afford to Ignore The Evolving Sports Fans Anymore
Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.
Franchise Sports Marketing in India: IPL’s Evolution & The Rise of New Sports Leagues
Franchise Sports: Introduction Franchise sports represent a fundamental shift in the way sporting competitions are owned, managed, and consumed. Unlike traditional national teams that are…
FanCode Advertising: A Deep Dive into India’s Leading Sports Streaming Platform
Introduction: A Game-Changer in Sports Engagement FanCode, launched in 2019 by Dream Sports (the parent company of Dream11), has rapidly become a dominant player in…
IPL 2025 Advertising: Preferred Ad Types (Survey Insights Revealed)
The Indian Premier League (IPL) returns for its highly anticipated 18th season from March 22 to May 25, 2025. With ten teams competing across 13…