Attention Advertising: The Future of Measuring Campaign Success
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…
Author: Arpita
Beyond Cricket: How Emerging Sports Are Redefining India’s $130B Marketing Opportunity
Discover how emerging sports in India are revolutionizing the marketing landscape beyond cricket. Explore key growth stories, leading athletes, successful brand campaigns, and why brands can’t afford to ignore the unstoppable rise of emerging sports in India. Unlock new audiences and opportunities with real examples, data, and expert insights.
The Great Indian Sports Audience: Why Brands Can’t Afford to Ignore The Evolving Sports Fans Anymore
Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.
Franchise Sports Marketing in India: IPL’s Evolution & The Rise of New Sports Leagues
Franchise Sports: Introduction Franchise sports represent a fundamental shift in the way sporting competitions are owned, managed, and consumed. Unlike traditional national teams that are…
FanCode Advertising: A Deep Dive into India’s Leading Sports Streaming Platform
Introduction: A Game-Changer in Sports Engagement FanCode, launched in 2019 by Dream Sports (the parent company of Dream11), has rapidly become a dominant player in…
IPL 2025 Advertising: Preferred Ad Types (Survey Insights Revealed)
The Indian Premier League (IPL) returns for its highly anticipated 18th season from March 22 to May 25, 2025. With ten teams competing across 13…
Amazon Marketing Services: Beginner to Pro Guide
What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is a suite of advertising tools provided by Amazon to help sellers and vendors promote…
Why Do Brands Advertise in IPL? IPL 2025 Advertising Survey Reveals Key Goals
The Indian Premier League (IPL) is gearing up for its 18th edition, scheduled from March 22 to May 25, 2025. This season promises thrilling cricketing…
IPL 2025 Advertising on JioHotstar: Transforming India’s Digital Sports Streaming
The convergence of two of India’s most influential streaming platforms has set the stage for a digital revolution in sports broadcasting and advertising. In late…
How Agilus Diagnostics Cracked the Ultimate Brand Awareness Hack (And How You Can Steal It Too!)
TV Advertising is Dead? Tell That to 177 Million Cricket Fans who watched Ind vs Pak on 23rd Feb 2025. There’s a common belief in…