Top CTV Advertising Trends to Watch in 2025
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
Author: Arpita
CTV Ad Formats in India 2025: Top Trends, Best Platforms, and What Works for Brands
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…
AVOD in India: How the Freemium Model Is Changing OTT Advertising in 2025
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
CTV vs Linear TV in India: Which Works Better for Brands?
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What Is CTV Advertising? Discover How It Works [2025]
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
Billboard Performance Metrics: How To Measure Billboard Effectiveness?
Billboard performance metrics help advertisers assess how well their hoardings are working in real-world conditions. By analyzing outdoor advertising metrics like Share of Voice, dwell…
How to Design Billboards That Work: Proven Guide for 2025
Want to know how to design billboards that grab attention and drive action? Effective billboard design is all about bold visuals, legible fonts, and clear…
Choose the Perfect Billboard Locations in India- Outdoor Advertising Guide
How to Choose Billboard Locations in India: The best billboard sites combine high visibility, relevant audience traffic, and minimal visual clutter. This guide explains how…
Attention Advertising: The Future of Measuring Campaign Success
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…