The Media Ant’s Sports Advertising FAQs: Planning, Pricing, and Measurement
1. What is the advantage of advertising in live sports vs entertainment on OTT? Live sports on OTT offer three big advantages over entertainment content:…
Author: Arpita
ICC Men’s T20 World Cup 2026: Advertising Guide, Strategies, Formats & Ad Rates
Why Advertise During ICC Men’s T20 World Cup 2026? (Audience, Emotion & Market Opportunity) Cricket is more than a sport in India — it is…
5 Key Reasons Indian Linear TV Advertisers Should Add Connected TV (CTV) to Their 2026 Sports Advertising Strategy
If you’re reading this, you’ve been buying Linear TV sports inventory for years. You know the drill: negotiate rates, lock in IPL/World Cup spots a…
Amazon Marketing Services: Beginner to Pro Guide
What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is a suite of advertising tools provided by Amazon to help sellers and vendors promote…
Healthcare Advertising in India 2026: Market Trends, Media Mix & Case Studies
The Indian healthcare industry is experiencing explosive growth, and with it comes unprecedented advertising opportunities. Whether you’re a hospital chain expanding into new cities, a…
Top CTV Advertising Trends to Watch in 2025
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
CTV Ad Formats in India 2025: Top Trends, Best Platforms, and What Works for Brands
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…
AVOD in India: How the Freemium Model Is Changing OTT Advertising in 2025
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
CTV vs Linear TV in India: Which Works Better for Brands?
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…