Cinema Advertising in India Has a Bigger Problem Than COVID
And digital might be the only thing that can fix it. Cinema advertising in India has not recovered to its 2019 peak. Everyone knows this….
And digital might be the only thing that can fix it. Cinema advertising in India has not recovered to its 2019 peak. Everyone knows this….
Introduction: AI Can Write a Plan. But Can It Plan Media? Anyone can ask an AI chatbot to create a media plan today. Open ChatGPT….
Cinema advertising delivers its best results when brands align with the right movie, in the right city, during the right week. A blockbuster release in…
Opening a restaurant is the easier part. Getting people to walk in is where it actually gets hard. You can have the right menu, a…
When you think of advertising, what do you imagine? A boardroom where 5–10 glamorous people are brainstorming in their impeccable English, throwing ideas at one…
Every marketing plan starts with a simple question: “Where should I advertise, and how much should I spend on each channel?” In India, that usually…
Media planning is the strategic process of deciding where, when, and how to advertise — so your message reaches the right audience without wasting your…
Every week, a brief lands in our inbox. Regional D2C brand. ₹8 lakh budget. Wants outdoor in three cities and a push on Meta. No…
India’s advertising market reached ₹1,55,105 crore in 2025 under PMAR 2026’s updated AdEx definition, with digital accounting for 60% of the total market. For brands…