August 2018 was a bad month for advertisers and Outdoor Advertising vendors with Bruhat Bengaluru Mahanagara Palike (BBMP) placing a blanket ban over using public places for commercial advertising purposes.
What are the alternatives that can be used by advertisers?
Apart from the properties exempted from ban, advertisers can use the following media options with the same effect as advertising on hoardings and bus shelters:
Advertising on Buses
Why advertise on buses?
Bus advertising is a very popular option in Bangalore which has the slowest moving traffic in India. Advertisements on buses, being at the same eye level as commuters, attract more attention. One of the other advantages of advertising on buses is that advertiser would be able to target a particular region by selecting the bus routes.
Bus Advertising: Media Options
- A/C Buses: Exterior Branding
- Non A/C Buses: Back Panel
Advertising Rates for Bus Advertising
You can check the advertising rates for bus advertising in Bangalore by visiting the following links:
- A/C Bus: https://themediaant.com/nontraditional/ac-bus-bangalore-advertising-1229
- Non A/C Bus: https://themediaant.com/nontraditional/non-ac-bus-bangalore-advertising-1236
Advertising on Cabs
Why advertise on cabs?
Bangalore being notorious for its traffic, many people especially, vehicle owners opt for cab services like Uber and Ola. Advertisers have options of advertising on these cabs.
Cab Advertising: Media Options
- External –Doors
Advertising Rates for Cab Advertising
You can check the advertising rates for cab advertising in Bangalore by visiting the following link: https://themediaant.com/nontraditional/bangalore-cab-advertising-19
Advertising on Autos
Why advertise in auto?
Autos are good options for advertising in a city like Bangalore because they are omnipresent and cheaper than cabs. Advertising on auto can be effective owing to the large volume of autos at a low budget.
Auto Advertising: Media Options
- Auto Back Panel
- Auto Hood
- LED Back Panel
Advertising Rates for Auto Advertising
You can check the advertising rates for auto advertising in Bangalore by visiting the following link: https://themediaant.com/nontraditional/auto-bangalore-advertising-1256
Advertising on Bicycles
Why advertise on bicycles?
The trend of using bicycles for commuting is on rise in Bangalore. Brands can use the same for advertising purpose as well. They are mostly available in the prominent and busiest areas of Bangalore. Hence, it is good opportunity for brands advertise as well as associate with a eco-friendly initiative.
Bicycle Advertising: Media Options
- Bicycle Body
Advertising Rates for Bicycle Advertising
You can check the advertising rates for bicycle advertising in Bangalore by visiting the following link: https://themediaant.com/nontraditional/bicycle-bangalore-advertising
Advertising in Malls
Why Advertise in Malls?
Malls in Bangalore are major crowd pullers of the city. There are number of advertising options in malls from small standees to elevator wraps. By advertising in malls, advertisers would be able to reach people across various target groups.
Mall Advertising: Media Options
The advertising options in malls would vary across the malls. The most common advertising options available are:
- LED Screen
- Back Lit Panel
- Drop Down
- Lift Door
Advertising Rates for Mall Advertising
The Advertising Rates for each of these media options would vary across malls. You can check the advertising rates for Mall advertising in Bangalore by visiting the following links:
- Phoenix Marketcity: https://www.themediaant.com/nontraditional/mall-phoenix-marketcity-mall-bangalore-advertising-1766
- Garuda Mall: https://www.themediaant.com/nontraditional/mall-garuda-mall-bangalore-advertising-1767
- Orion Mall: https://www.themediaant.com/nontraditional/mall-orion-mall-bangalore-advertising-10432
- VR Mall: https://www.themediaant.com/nontraditional/mall-vr-mall-itpl-road-bangalore-advertising-21394
- Mantri-Square Mall: https://www.themediaant.com/nontraditional/mall-mantri-square-mall-bangalore-advertising-1765
Advertising in IT Parks
Why Advertise in IT Parks?
Bangalore being the silicon valley of India, there are many tech parks in Bangalore that house the major companies of Bangalore. There are millions of office goers that commute to these offices daily. Hence, Tech Parks can prove to be a good alternative for outdoor hoardings.
IT Park Advertising: Media Options
- Pedal Dock
Advertising Rates for IT Parks Advertising
The Advertising Rates for each of these media options would vary across IT Parks. You can check the advertising rates for IT Parks advertising in Bangalore by visiting the following links:
- ITPL: https://www.themediaant.com/nontraditional/it-park-itpl-it-park-whitefield-bangalore-advertising-5207
- Manyata Tech Park: https://www.themediaant.com/nontraditional/it-park-manyata-tech-park-hebbal-kempapura-bangalore-advertising-5212
- RMZ Infinity: https://www.themediaant.com/nontraditional/it-park-rmz-infinity-it-park-bennigana-halli-bangalore-advertising-5211
- RMZ Ecospace: https://www.themediaant.com/nontraditional/it-park-rmz-ecospace-it-park-outer-ring-road-bellandur-bangalore-advertising-5210
- EGL Tech Park: https://www.themediaant.com/nontraditional/it-park-egl-it-park-domlur-layout-bangalore-advertising-5208
Advertising in Airports
Why Advertise in Airports?
Statistics say that looking at advertisements is one of the top activities at airport. Travelers usually spend around 2-3 hours in airport. Also, Airport advertising is one of the best way to capture attention of premium segment target groups. Hence, airport can also prove to be a good alternative to outdoor advertising.
Airport Advertising: Media Options
- Luggage Trolleys
- Tarmac Coach- Exterior
Advertising Rates for Airport Advertising
You can check the advertising rates for airport advertising in Bangalore by visiting the following link: https://www.themediaant.com/airport/airport-bangalore-advertising
Advertising in Railway Stations
Advertisers can also opt for placing advertisements in Railway Stations within Bangalore- KSR, Cantonment, Yeshwantpur, KR Puram and Whitefield. Railways form a popular mode of commuting for masses so advertising in Railway Stations can prove to be an apt option for advertising.
Railway Station Advertising: Media Options
- LED Screen
Advertising Rates for Railway Station Advertising
You can check the advertising rates for Railway Station advertising in Bangalore by visiting the following link: https://www.themediaant.com/nontraditional/railway-station-bangalore-advertising-1183
While the ban on hoardings have been welcomed by citizens and political parties, it has proved to be a great loss for flex printing shops and outdoor advertising agencies. Recently, BBMP has approved a new flex material- a synthetic bio-degradable fabric to be used on hoardings (the ones allowed as per the new bylaws). Though increased cost is still a concern, it is a relief for advertisers who have been awarded long term advertising tenders under PPP model. It is yet to be seen if BBMP loosens it’s noose around the banned hoardings.