University of Dundee Campaign: Attracting young minds


With Board Examinations about to end, the annual Kumbh Mela of admissions is just a couple of months away. With the onset of admission season, parents and students are often overloaded with terabytes of information about universities, their admission processes, cut off marks etc. To rise above this clutter, it is always advisable to colleges and institutions to start advertising early.


Following are details of our latest campaign execution for University of Dundee, Scotland.

Client: University of Dundee

Objective: To attract prospective students and their parents

Target Audience: Prospective students and their parents based in Metro cities

Geography: Mumbai, Chennai, Bangalore, Kolkata, Delhi, and Hyderabad

Media Selected:

  • Newspaper: Education Times, a supplement of Times of India in Mumbai, Chennai, Bangalore, Kolkata, and Delhi
  • Non-Traditional: Delhi Metro (Yellow Line- leading to Delhi University)
  • Outdoor: Hoardings in Mumbai, Delhi, and Hyderabad

Execution Images:

Newspaper – Times of India Education Times



































Delhi Metro



























Hoardings in Delhi, Mumbai and Hyderabad




















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