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News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…
ASCI launches ‘Advertising Advice’ to nip misleading & problematic ads in the bud. The paid service is open to all members and non-members of ASCI…
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….
BIGG BOSS Telugu Season 5 returns on Star Maa.Currently, over 20 brands have signed up on the show. ICC T20 World Cup: 70% TV ad…
Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20%…
Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the…
Sony ropes in 7 sponsors for India tour of England. Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy…
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6%…