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Aaj Tak recorded over 1 Million concurrent viewers on its YouTube channel, due to the 2022 assembly elections results coverage. Belonging to the India Today…
BARC will postpone resumption of the release of TRP ratings for channels in the news genre, as per PTI. Earlier BARC had announced that the…
As per a study conducted by PubMatic-Forrester Consulting, the ad budgets in APAC (Asia- Pacific) are shifting towards digital media. Currently, mobile in-app is emerging…
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
The TV broadcasting arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…
As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21….
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
In the annual filing of The Walt Disney Co. for the year 2021, its GECs have 132M subscribers and the sports channels have over 84M…
According to Punit Goenka, the CEO & MD of ZEEL, advertising may soon surpass pre-covid levels if the current trends continue. The business sentiment has…
The last few years have been pretty challenging for the English Entertainment GEC category. Disney-Star India will discontinue its three English channels- Star World HD,…