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A to Z Brands, Marketing Strategy

Urban Company: Revolutionizing Home Services With Innovation and Trust

Posted onDecember 30, 2024December 30, 2024 Author Chetana HP
Urban Company

Urban Company, formerly known as UrbanClap, has become synonymous with convenience, reliability, and professionalism in the home services industry. Founded in 2014, this Gurugram-based platform…

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A to Z Brands, Marketing Strategy

Wildcraft: Leading India’s Outdoor Market with Strategic Marketing

Posted onDecember 27, 2024December 31, 2024 Author Chetana HP
Wildcraft

Wildcraft has carved its niche as a brand synonymous with adventure, resilience, and functionality. From humble beginnings as a small venture in Bengaluru to becoming…

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A to Z Brands, Marketing Strategy

Vicco: Timeless Ayurveda and Marketing Mastery

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Vicco

For many Indians, the iconic jingle “Vicco Turmeric, Nahi Cosmetic” isn’t just an advertisement; it’s a slice of nostalgia. Vicco, founded in 1952 by Keshav…

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A to Z Brands, Marketing Strategy

Tanishq’s Marketing Strategy: From Trust to Trendsetter 

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Tanishq’s Marketing Strategy

Tanishq, a brand under the Tata Group, has grown from its inception in 1994 into India’s most beloved jewellery retailer. Known for its transparency, customer-centric…

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A to Z Brands, Marketing Strategy

Sugar Cosmetics: Modern Marketing & Branding Masterclass

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Sugar Cosmetics

From Lipsticks to a Beauty Powerhouse The beauty industry is a competitive battlefield, and Sugar Cosmetics has emerged as a fierce contender. Founded in 2012…

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A to Z Brands, Marketing Strategy

Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Rooh Afza

Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…

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A to Z Brands, Marketing Strategy

Quikr’s Strategic Evolution: From Classifieds to Digital Powerhouse

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Quikr’s Strategic

Quikr’s journey from a modest online classifieds platform to a multi-vertical digital giant is a masterclass in innovation, customer-centricity, and adaptability. Founded in 2008, Quikr…

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A to Z Brands, Marketing Strategy

Patanjali’s Marketing Masterstroke: India’s Ayurvedic Revolution

Posted onDecember 26, 2024December 26, 2024 Author Chetana HP
Patanjali'S Marketing Masterstroke

Patanjali Ayurveda’s rise from a humble startup in Haridwar to a multi-billion-dollar FMCG giant is a case study in innovative marketing, smart positioning, and leveraging…

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A to Z Brands, Marketing Strategy

OYO’s Marketing Strategy: Transforming the Hospitality Industry

Posted onDecember 26, 2024December 26, 2024 Author Chetana HP
Oyo'S Marketing Strategy

OYO Rooms, founded by Ritesh Agarwal in 2013, stands as a testament to innovative thinking in the hospitality sector. Starting with a single hotel in…

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A to Z Brands, Marketing Strategy

Nykaa’s Marketing Strategy: India’s Beauty Powerhouse Success

Posted onDecember 26, 2024December 26, 2024 Author Chetana HP
Nykaa'S Marketing Strategy

Nykaa, a brand synonymous with beauty, fashion, and wellness, has revolutionized the retail landscape in India. What started in 2012 as an online beauty e-commerce…

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