What is Media Planning? Definition, Types and Importance
Effective media planning is essential for maximizing your brand’s reach, engagement, and return on investment in the ever-evolving advertising landscape. At The Media Ant, we…
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8 Steps for Effective PR Crisis Management in 2025
In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…
What Is Word of Mouth Marketing? Definition and Guide
Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others….
Dissecting PhonePe IPL 2021 Sports Campaign
Product/Service Just ten years ago, there were lots of difficulties and obstacles to deal with when people wanted to make online bill payments and otherwise…
Dissecting Crex Sport’s Campaigns 2023
Product/ Service Crex is one of the highest-rated cricket apps, which provides viewers with non-stop cricket updates along with stats and figures. What was Crex’s…
What is Guerrilla Marketing? Definition, Types and Examples
Guerrilla Marketing is an innovative and unconventional way to promote products, services, or brands by sidestepping traditional marketing techniques. Inspired by guerrilla warfare tactics, this…
Dissecting Motul India vs Australia T20 Series 2023 Sports Campaign with JioCinema
Product/Service Motul, founded in 1853, is an esteemed lubricant brand from the categories of automotive, motorbikes and industry. Its products are considered world-renowned for their…
11 Native Advertising Trends for 2025
Native advertising has become an indispensable component of modern digital marketing strategies, seamlessly blending branded content with the user experience. As the landscape continues to…
What is Traditional Marketing? Definition, Types and Examples
Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences….
What is Direct Response Marketing? Benefits and Examples
Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…