Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In the ever-evolving landscape of marketing, the clash between tradition and innovation continues to shape strategies that businesses adopt to reach their audience. Traditional marketing…
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
What is Media Planning? Media planning is the strategic process of determining the best way to communicate a marketing message to a target audience. It…
In today’s rapidly evolving landscape of advertising, marketers are continually faced with the challenge of allocating their budgets effectively between traditional TV advertising and the…
In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers, understanding the…
Ever wondered why your favorite athlete is suddenly promoting a new car, or why a Bollywood star seems to love every brand they advertise? Celebrity…
In 2025, BTL (Below-the-Line) marketing has emerged as a powerful tool for brands looking to connect with their audience in a more personalized and impactful…
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to…
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by…