Media Trivia: Popular Diwali Ads 2019
Diwali is not just a festival. It means many things to people- lights, celebrations, meeting family and friends, good food, buying expensive items like gold…
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Case Study: How This Herbal Medicine Used Digital Medium to Target a Niche Audience
The Product Sleeprite Shotz is a herbal product that helps people sleep naturally Campaign Objective Brand Awareness Target…
Festive Season Advertising Part 5: Best Ad Platforms for On-Demand Home Improvement Services
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…
Media Trivia: Moment Marketing in India
Moment marketing is here to stay! Piggybacking on viral topics, brands create funny and share-worthy content to attract and engage their audience. It’s easy to…
Festive Season Advertising Part 2: Useful Radio Ads Strategies
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
Introducing our Digital Media Planning Tool (Excel-Beta Version)
If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing’s fancy terminologies and…
Festive Season Advertising Part 1: Introduction
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…
How to use Hyperlocal Advertising to promote your business?
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
How to advertise in Pro Kabaddi League 7 on Hotstar?
Summary: Pro Kabaddi League 7 is commencing on 20th July 2019 and ending on 19th October 2019 The expected reach of the entire tournament is…