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Aaj Tak recorded over 1 Million concurrent viewers on its YouTube channel, due to the 2022 assembly elections results coverage. Belonging to the India Today…
BARC will postpone resumption of the release of TRP ratings for channels in the news genre, as per PTI. Earlier BARC had announced that the…
As per the TAM AdEx data for television, there has been an overall growth of 33% and 32% in Jan 2021 and Jan 2022 respectively,…
The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…
As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21….
BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly…
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…
ICC T20 WC: Star hikes ad rates for India-Pak match; 10-sec slot now costs Rs 25-30 lakh. A 10-second ad spot for other matches is…
Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20%…