Headlines: Top Media Ad News in India for the Week (Date: 3rd May – 9th May 2021)
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds…
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
Noida may allow operators to use 25% of e-cycle stations for ads. The ambitious rent-a-bike facility was supposed to take off a year ago, but…
Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim…
According to a brand valuation report by Duff and Phelps, pandemic shaves off IPL brand value by 3.6% to Rs 45,800 Cr in 2020. Dentsu…
According to BARC India, ad volumes have grown by 34% in the second half of 2020. The data was revealed in the television measurement company’s…
ASCI releases draft guidelines for ‘influencer ads’ on Facebook, Twitter and other social media platforms, which it said was to enable consumers to “easily recognize…
BCCI to add two new teams in IPL 2022, which will result in increased number of matches and number of days. Ad volume on TV…