What is brand awareness, and why is it important in 2025?
What is Brand Awareness? Brand awareness refers to how familiar your target audience is with your brand and its offerings. In simpler terms, it’s about…
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Urban Company: Revolutionizing Home Services With Innovation and Trust
Urban Company, formerly known as UrbanClap, has become synonymous with convenience, reliability, and professionalism in the home services industry. Founded in 2014, this Gurugram-based platform…
Wildcraft: Leading India’s Outdoor Market with Strategic Marketing
Wildcraft has carved its niche as a brand synonymous with adventure, resilience, and functionality. From humble beginnings as a small venture in Bengaluru to becoming…
Vicco: Timeless Ayurveda and Marketing Mastery
For many Indians, the iconic jingle “Vicco Turmeric, Nahi Cosmetic” isn’t just an advertisement; it’s a slice of nostalgia. Vicco, founded in 1952 by Keshav…
Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence
Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…
Quikr’s Strategic Evolution: From Classifieds to Digital Powerhouse
Quikr’s journey from a modest online classifieds platform to a multi-vertical digital giant is a masterclass in innovation, customer-centricity, and adaptability. Founded in 2008, Quikr…
OYO’s Marketing Strategy: Transforming the Hospitality Industry
OYO Rooms, founded by Ritesh Agarwal in 2013, stands as a testament to innovative thinking in the hospitality sector. Starting with a single hotel in…
Haldiram’s Marketing Journey: Growth, Innovation & Success
Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From…
Ghadi Detergent: Marketing Campaigns That Built a Legacy
Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in…
What is Competitive Advertising? Types, Strategies & Examples
Imagine two fast-food giants, their billboards side by side, each boasting the juiciest burger in town. You, the hungry commuter, gaze out of your car…