Top 10 Influencer Marketing Agencies India 2025
Influencer marketing has transformed from a trending buzzword into a must-have strategy for brands across India. With over 800 million internet users and a thriving…
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Healthcare Advertising in India 2026: Market Trends, Media Mix & Case Studies
The Indian healthcare industry is experiencing explosive growth, and with it comes unprecedented advertising opportunities. Whether you’re a hospital chain expanding into new cities, a…
Top OTT Platforms in India: Growth, Connected TV Surge, and Evolving Viewer Habits in 2025
India’s entertainment consumption has gone through a massive transformation in the last decade. From television and cinema halls, the focus has decisively shifted to OTT…
Top CTV Advertising Trends to Watch in 2025
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
CTV Ad Formats in India 2025: Top Trends, Best Platforms, and What Works for Brands
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…
AVOD in India: How the Freemium Model Is Changing OTT Advertising in 2025
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
CTV vs Linear TV in India: Which Works Better for Brands?
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What Is CTV Advertising? Discover How It Works [2025]
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
What Is Marketing Myopia? Meaning, Examples & Fixes
Imagine your business is a train, building tracks solely toward a single station—your product. But what if passengers no longer want to travel along that…