Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
Imagine your business is a train, building tracks solely toward a single station—your product. But what if passengers no longer want to travel along that…
Imagine walking through the lively lanes of India’s markets—from Dilli Haat to MG Road in Bengaluru—and spotting those who turned small ideas into thriving ventures….
Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world — think dazzling LED billboards at Mumbai airports, interactive screens at Bengaluru…
Introduction: Why You Can’t Ignore Snapchat in 2025 Once known just for its disappearing messages and funky filters, Snapchat has grown into a dynamic marketing…
Social listening in advertising is the process of tracking, analyzing, and acting on conversations and trends related to your brand, industry, or competitors across digital…
Is Your Brand Getting Lost in the Noise today’s digital era, consumers are bombarded with a relentless stream of advertisements across various platforms. From scrolling…
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…