Brand Reputation-Importance of Brand Reputation in 2025
In a market evolving at a rapid pace, daily trends continually update, emphasizing the crucial importance of brand reputation. As a business transitions into a…
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What is Media Planning? Definition, Types and Importance
Effective media planning is essential for maximizing your brand’s reach, engagement, and return on investment in the ever-evolving advertising landscape. At The Media Ant, we…
8 Steps for Effective PR Crisis Management in 2025
In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…
Dissecting Crex Sport’s Campaigns 2023
Product/ Service Crex is one of the highest-rated cricket apps, which provides viewers with non-stop cricket updates along with stats and figures. What was Crex’s…
200 Million Viewers Tune into JioCinema for Opening 6 IPL Matches In IPL 2023, JioCinema was able to increase its viewership to 449 million. First…
What is Traditional Marketing? Definition, Types and Examples
Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences….
What is Direct Response Marketing? Benefits and Examples
Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…
7 Surprising Facts About the Psychology of Advertising
The field of Advertising Psychology reveals the complex mechanisms that influence consumer behavior and determine the success of marketing campaigns. In the ever-changing world of…
How Influencers Affect Online Buying Behavior?
Do you sometimes immerse yourself in your social media that then suddenly, you are on a stillness due to a familiar influencer who just sold…
Dissecting Meghalaya Tourism’s World Cup 2023 Sports Campaign with Disney+ Hotstar
Product/Service Landscapes, misty hills, and abundant cultural heritage are sure to catch every traveler’s heart when traveling on a tour of Meghalaya. It is a…