What Is Reminder Advertising and Why Do We Need It?
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining…
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Big Score: T20 World Cup Ad Revenue Set Double to Rs 2,000 Crore
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry…
What is Roadshow Marketing? Types, Benefits and Examples
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
Top 10 Customer Retention Strategies to Follow in 2025
In 2025, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With…
T20 Cricket World Cup Ads Influence 85% of Viewers, Reveals iCubesWire Survey
A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans…
7 Common Advertising Techniques That Work
Advertising plays a crucial role in the modern business world. With countless products and services vying for consumer attention, the right advertising techniques can make…
T20 World Cup: TV Ad Rates Drop by 15% Amid Cricket Fatigue and Budget Constraints
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers….
What is Non-Traditional Marketing? Types and Example
Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…
Top 10 Brands with Consistent Brand Identity in India
In today’s competitive market, maintaining a consistent brand identity is crucial for businesses aiming to establish a strong presence and build long-term loyalty. A consistent…
What is Digital OOH? 7 Examples of Digital-Out-of-Home Advertising
Picture yourself strolling in the main street, your attention being drawn to what looks like a beacon placed in space. This is not just an…