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In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding (RTB)…
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a…
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
In 2025, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…
The 2024 Olympics are fast approaching, with Paris as the host city. In India, JioCinema has secured the broadcasting rights, promising an enhanced viewing experience…
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…