Festive Season to Boost TV Ad Revenue, Say Marketers
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
Search Results for: ipl
7 Effective Media Buying Strategies to Boost your Campaigns
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…
BARC Ratings: Anupamaa Leads, Kundali Bhagya and Mangal Lakshmi See TRP Surge
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
What is Media Buying? Process, Types & Benefits
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….
Dissecting Nepa Rudraksha Influencer Marketing Campaign
Product/ Service Nepa Rudraksha is a brand that makes original Rudrakshas. They are Nepal’s only ISO certified distributors of exclusive and authentic Nepali Rudraksha and…
Proactive vs Reactive Marketing: What is the Difference?
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…
Wimbledon Viewership 2024 – Live Streaming Platforms
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup…
What is Radio Advertising? | Definition, Types, and Examples
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
Traditional vs Contemporary Marketing Strategies
In the ever-evolving landscape of marketing, the clash between tradition and innovation continues to shape strategies that businesses adopt to reach their audience. Traditional marketing…
Top 10 Media Buying Platforms in 2025
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…