What made Zomato’s Comprehensive Marketing Strategy a Success
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…
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What are the 7 Functions of Advertising-Detailed Explanation
Ever wondered why advertising is everywhere—from billboards to your Instagram feed? It’s not just about selling stuff; it’s about shaping perceptions, creating demand, and keeping…
What Is a Short-Form Video? Importance, Types & Challenges
As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around…
How much does google ads cost [2025 Update]
Google Ads can be one of the most effective tools in your digital marketing arsenal, but understanding its cost can be complex. With a range…
What Are Interstitial Ads & How You Can Use Them? [2025 Expert Guide]
Interstitial ads have emerged as a powerhouse in digital advertising, capturing user attention with immersive, full-screen engagement. Unlike traditional banners or pop-ups, interstitials take over…
Top 10 In-App Advertising Platforms to Advertise in 2025
With India’s rapidly expanding digital landscape, in-app advertising has become a go-to strategy for reaching mobile-first consumers. India’s mobile user base, projected to hit nearly…
What is Data-Driven Marketing? The Definitive Guide
Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social…
The Rise of Personalized Marketing in Air Travel
Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to…
Top 10 Tech Influencer Agencies in India
In today’s digital landscape, tech influencer agencies play a crucial role in connecting brands with the right voices to amplify their message. India’s vibrant tech…
Top 10 Snapchat Influencer Agencies [ 2025 Review]
Rise of Snapchat Influencer Marketing In the fast-paced world of social media, Snapchat has emerged as a powerful platform, particularly among younger audiences. With its…