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The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam…
Fevicol is more than just an adhesive; it has grown into a cultural phenomenon synonymous with strength, reliability, and innovation. Over the decades, Fevicol has…
In the world of media and advertising, TRP and GRP are two important metrics used to measure the popularity and effectiveness of TV programs and…
Advertising has become integral to our daily lives in today’s fast-paced world. Wherever we walk, from the billboards on the streets to the commercials on…
What’s the Ad? Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately…
For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From…
In a world where convenience drives consumer behavior, voice search has emerged as a transformative technology reshaping how users interact with the digital landscape. Businesses,…
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…
Ever wondered why advertising is everywhere—from billboards to your Instagram feed? It’s not just about selling stuff; it’s about shaping perceptions, creating demand, and keeping…
As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around…