What is Advertising? Types, Characteristics & Importance
Advertising has become integral to our daily lives in today’s fast-paced world. Wherever we walk, from the billboards on the streets to the commercials on…
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Zepto and Shaadi.com’s Innovative Ad Collaboration
What’s the Ad? Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately…
Britannia’s Iconic Marketing Strategy: 100 Years of Flavor & Trust
For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From…
What is Voice Search Optimization? How important is it now?
In a world where convenience drives consumer behavior, voice search has emerged as a transformative technology reshaping how users interact with the digital landscape. Businesses,…
What made Zomato’s Comprehensive Marketing Strategy a Success
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…
What are the 7 Functions of Advertising-Detailed Explanation
Ever wondered why advertising is everywhere—from billboards to your Instagram feed? It’s not just about selling stuff; it’s about shaping perceptions, creating demand, and keeping…
What Is a Short-Form Video? Importance, Types & Challenges
As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around…
How much does google ads cost [2025 Update]
Google Ads can be one of the most effective tools in your digital marketing arsenal, but understanding its cost can be complex. With a range…
What Are Interstitial Ads & How You Can Use Them? [2025 Expert Guide]
Interstitial ads have emerged as a powerhouse in digital advertising, capturing user attention with immersive, full-screen engagement. Unlike traditional banners or pop-ups, interstitials take over…
Top 10 In-App Advertising Platforms to Advertise in 2025
With India’s rapidly expanding digital landscape, in-app advertising has become a go-to strategy for reaching mobile-first consumers. India’s mobile user base, projected to hit nearly…