Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…
1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud…
1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad…
Omnicom Mediagroup has released a report “COVID- 19: The impact on Media Consumption of Indians”. The report provides comprehensive insights into the evolving media consumption…
Brand Introduction TCS iON is a unit of Tata Consultancy Services which is focused on providing cloud-based services to small and medium business enterprises, educational…
Big FM has been ranked as the number 1 radio station in Mumbai with an overall 15.1% market share. With 31.8 Lakh listeners, Big FM…
1. The Hindu to discontinue its Mumbai edition, will however maintain it’s presence in the Mumbai market through its national edition. 2. Times Internet has…
1) BFSI ad insertion on TV has witnessed a growth of 19% and the same have decreased on digital by 39% for the period January-April…
1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India. Highlights: 4X more…
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…