Headlines: Top Media Ad News India Week starting 21/7
Omnicom Mediagroup has released a report “COVID- 19: The impact on Media Consumption of Indians”. The report provides comprehensive insights into the evolving media consumption…
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How TCS iON Used Digital Ads To Generate Leads For Their Courses
Brand Introduction TCS iON is a unit of Tata Consultancy Services which is focused on providing cloud-based services to small and medium business enterprises, educational…
Headlines: Top Media Ad News in India for the Week (30th June-6th July)
Big FM has been ranked as the number 1 radio station in Mumbai with an overall 15.1% market share. With 31.8 Lakh listeners, Big FM…
Headlines: Top Media Ad News in India for the Week (23rd-29th June)
1. The Hindu to discontinue its Mumbai edition, will however maintain it’s presence in the Mumbai market through its national edition. 2. Times Internet has…
Headlines: Top Media Ad News in India for the Week (23rd- 29th May)
1) BFSI ad insertion on TV has witnessed a growth of 19% and the same have decreased on digital by 39% for the period January-April…
Headlines: Top Media Ad News in India for the Week (16th- 22nd May)
1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India. Highlights: 4X more…
Advertising for health care & health supplements brands in the times of COVID-19
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…
Advertising for education brands in the times of COVID-19
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
Advertising after lockdown: Where would advertisers’ money go?
The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…
Headlines: Top Media Ad News in India for the Week (11th- 17th April)
1.Google announced to waive its ad fees for news publishers globally on Google Ads Manager for 5 months. 2. According to the new BARC-Neilsen report,…