Top 10 Advertising Myths You Should Know
In today’s digital age, where information spreads like wildfire, it’s easy to get caught up in misconceptions and half-truths. But fear not, because we are…
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Bid Rate
Bid rate refers to the percentage of impressions that result in a bid during an online advertising auction. It indicates the level of interest advertisers…
Functions, Importance & Purpose of Advertising
In today’s fast-paced and highly competitive business environment, advertising is crucial in promoting products, influencing consumer behavior, and driving business success. Advertising is a strategic…
Competitive Separation
Competitive separation refers to the practice of ensuring that advertisements from competing brands or similar products/services are not displayed within close proximity or in direct…
Universal Ad Package (UAP)
Universal Ad Package (UAP) refers to a standardized set of ad specifications and guidelines created by the Interactive Advertising Bureau (IAB). It provides a consistent…
Unduplicated Audience
Unduplicated audience refers to the unique individuals or users who have been exposed to a particular advertising campaign or media content. It represents the total…
Click Stream
A click stream refers to the sequence of web pages or content that a user navigates through while browsing a website or interacting with online…
Athlete Endorsements
Athlete endorsements refer to the practice of partnering with professional athletes to promote a brand, product, or service. It involves athletes lending their name, image,…
Top 10 Uses of AI for Marketing in 2024
Artificial Intelligence is on a mission of making an impression in almost every domain. AI is redefining the relationship between humans and the means of…
Cross Platform Advertising
Cross-platform advertising refers to the practice of promoting a product, service, or brand across multiple platforms or channels, targeting a diverse audience and maximizing the…