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Harnessing the Magic of Sports Advertising In this shimmering cosmos of content consumption, sports rule the realm like no other. Few spectacles capture our collective…
A Major Sports Marketing FAQs You Should Know What is sports marketing? Sports marketing is the process of planning, executing, and evaluating marketing strategies for…
Cross media measurement refers to the process of evaluating and analyzing audience engagement, reach, and effectiveness across multiple media platforms or channels. It involves the…
Consolidated viewing refers to the practice of aggregating or combining the viewership data from various sources or platforms to provide a comprehensive view of audience…
Consolidated audience refers to the combined or aggregated viewership or readership of multiple media channels, platforms, or publications. It represents the total number of unique…
Co-viewing refers to the simultaneous viewing of media content, such as TV shows, movies, or online videos, by multiple individuals in the same physical location….
Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart…
Adex, short for advertising exchange, is a digital marketplace where publishers and advertisers can buy and sell ad inventory programmatically. It enables real-time bidding, automated…
Ad unique user refers to an individual user or customer who is identified and tracked across multiple devices or platforms. It allows advertisers to deliver…
An ad unique browser refers to a specific web browser that receives unique advertising impressions. It tracks individual browsers across multiple websites or platforms to…