Headlines: Top Media Ad News in India for the Week (26th Jan-1st Feb)

Copy Of Headlines Top Media Ad News In India For The Week 2Nd 9Th Nov
  1. A micro-blogging platform “Koo” announced its tie-up with Republic TV. As a part of the partnership, Republic Bharat will use the platform to trend daily hashtags and will feature the best opinions on Republic TV. 
  1. VMLY&R and Geometry joined hands to launch a new end-to-end creative commerce company- VMLY&R Commerce. 
  1. The National Basketball Association and Prasar Bharti announced a new partnership in which DD Sports will broadcast NBA’s content, documentaries, game highlights, and public service announcements. 
  1. Twitter has introduced Birdwatch, a community-based approach to tackle misinformation on the platform which is initially been rolled out on a pilot basis in the US. 
  1. 84% of Indian consumers believe that AI has the potential to provide better customer experiences and increase customer loyalty- A study by Pegasystems. 
  1. Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 48-51. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings
  1. BARC- Top 5 advertisers of week 3 (16th-22nd Jan 2021): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Ponds India, Brooke Bond Lipton India LTD, Procter & Gamble. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in week  3 (16th-22nd Jan 2021)- 
  • Pay–   Sun TV, STAR Plus, STAR Maa, Colors, STAR Vijay. 
  • Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak. 
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