Headlines: Top Media Ad News in India for the Week (10th-17th Aug)

top media news of the week

1. Fever FM maintained it’s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram Radio Ratings) 

2. The movie genre on TV registered a growth of 49% in overall ad volumes in the first week of August while compared with the first week of June. The Hindi movie genre has topped in ad volumes with a 46% share in total ad volume in the same comparison period- TAM Adex

3. HiPi, the short video platform by Zee5 has finally launched in the market. The platform can be accessed on the Zee5 app, where content creators can upload a video of up to 90secs with audio and other filters and features. 

4. According to the experts- FMCG, which contributes almost 40% in Indian Adex, will focus more on TV and Digital advertising during this festive season. 

5. EY released a new report- Life in a pandemic which highlights some obvious and other not-so-obvious changes in consumer habits and behavior patterns that marketers must address. 

6. White Rivers Media launched ‘101 Marketing Insights for a Post-pandemic World’ which is collective learning of the top-ranking leaders on this pandemic and post-pandemic marketing world. 

7. Top 5 advertisers in GEC Malayalam (1st-7th August)- 

Wipro Max Clean, Dettol Antiseptic Liquid, Comfort Germ Protect, Nestle Milkmaid, Boost

8. BARC- Top 5 advertisers of 31st week (1st-7th August): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Amazon Online India, Wipro LTD. 

9. According to BARC weekly data following were the top 5 free and pay-TV channels in the 30th week (1st-7th August)- 

  • Pay–  Sun TV, Star Plus, Sony SAB,  Star Maa, Zee Telugu.
  • Free– Zee Anmol, Star Utsav, Dangal, Colors Rishtey, Sony Pal.

Stay tuned for the weekly update of top media ad news headlines.

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