A pop-under ad is a type of online advertisement that appears in a separate browser window behind the current web page being viewed by a user. Unlike pop-up ads, which overlay the current window, pop-under ads are displayed beneath the main browser window and become visible when the user closes or minimizes the current window. Pop-under ads often contain promotional content, offers, or messages that can be viewed by the user after they have completed their current browsing session.
Significance and Usage Pop-Under Ad
Pop-under ads are used by advertisers to deliver targeted advertising messages while minimizing disruption to the user’s browsing experience. By appearing in a separate window that remains hidden until the user finishes their current task, pop-under ads can capture the user’s attention when they are less engaged with the primary content. Pop-under ads are commonly employed to drive conversions, promote products or services, or generate leads by presenting the user with relevant offers or information.
Example of Pop-Under Ad
An example of a pop-under ad is when a user visits a news website and reads articles on various topics. After finishing reading an article and closing the browser tab, a new window appears containing an advertisement for a travel agency offering discounted vacation packages. The pop-under ad leverages the user’s interest in travel-related content and presents them with a relevant offer as they complete their browsing session.