Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It is a common pricing model used in search engine advertising, social media advertising, and other online ad platforms.
Significance and Uses Pay-per-click (PPC)
Cost Control: PPC allows advertisers to set a budget and only pay when users engage with their ads by clicking on them.
Targeted Reach: By selecting relevant keywords, advertisers can reach users who have a higher likelihood of being interested in their products or services.
Performance Tracking: PPC platforms provide detailed performance metrics, allowing advertisers to monitor the effectiveness of their campaigns and optimize them for better results.
Ad Testing and Optimization: PPC campaigns offer opportunities to test different ad variations, landing pages, and targeting strategies to improve click-through rates and conversions.
Example Pay-per-click (PPC)
In a PPC campaign, advertisers bid on specific keywords relevant to their target audience. When a user searches for those keywords, the search engine displays the ads, and the advertiser pays a certain amount only when the ad is clicked.