CPCV, also known as Cost Per Completed View, is a metric used in digital advertising to measure the cost incurred by an advertiser for each completed view of a video ad. It calculates the average cost per view for video ads that have been viewed in their entirety by the audience. CPCV is a valuable metric for advertisers to assess the efficiency and cost-effectiveness of their video ad campaigns.
Significance and Uses of Cost Per Completed View (CPCV)
CPCV is significant as it provides advertisers with insights into the actual cost of engaging viewers and ensuring that their video ads are viewed in their entirety. It allows advertisers to assess the effectiveness and cost-efficiency of their video ad campaigns, optimize their targeting and creative strategies, and allocate budgets more effectively.
Example of Cost Per Completed View (CPCV)
An advertiser runs a video ad campaign on a social media platform and pays a total of $500. During the campaign, the video ads receive a total of 1,000 completed views. The CPCV would be calculated by dividing the total cost ($500) by the number of completed views (1,000), resulting in a CPCV of $0.50 per completed view. This metric helps advertisers evaluate the performance of their video ads and optimize their ad spend.