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Category: Uncategorized

Advertising, Uncategorized

Customer Journey in Marketing | Definition, Stages and Benefits

Posted onAugust 22, 2024August 22, 2024 Author Vaishali Tripathi
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Understanding the customer journey in marketing is critical in today’s rapidly evolving marketing environment since customer acquisition is no longer enough. Marketing must also focus…

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Uncategorized

How to Craft High-Converting Google Ads Campaigns

Posted onAugust 21, 2024August 23, 2024 Author Vaishali Tripathi
How To Craft High Converting Google Ads Campaigns

Harnessing the power of Google Ads is vital for both seasoned marketers and business owners venturing into online advertising. Given Google’s status as a leading…

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Key Difference, Uncategorized

Creative vs Hard Sell Advertising – Key Differences

Posted onAugust 20, 2024August 20, 2024 Author Vaishali Tripathi
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What is Creative Advertising? Creative Advertising is a style of advertising that primarily uses emotional appeals, storytelling, and innovative visuals to capture the audience’s attention…

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The Future of Instagram Marketing: What to Expect

Posted onAugust 14, 2024August 14, 2024 Author Vaishali Tripathi
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As we advance into a digital era where social media platforms dominate the marketing landscape, Instagram has emerged as a pivotal tool for businesses and…

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Uncategorized

The Ultimate Guide to SEO Keyword Research

Posted onAugust 12, 2024February 17, 2025 Author Vaishali Tripathi
The Ultimade Guide To The Seo Keyword Research

What is SEO Keyword Research? Imagine you own a bakery. Now what would you sell? You wouldn’t just bake whatever you like, right? You would…

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Uncategorized

How to Buy OTT Advertising

Posted onAugust 9, 2024August 9, 2024 Author Vaishali Tripathi
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What is OTT Advertising? OTT advertising means the delivery of commercials through streaming media instead of through a cable or satellite TV system. OTT platforms…

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What is Authenticity in Marketing? Impact on Marketing and Consumer Decisions

Posted onAugust 8, 2024August 8, 2024 Author Vaishali Tripathi
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Have you ever found yourself falling for a particular brand not just for what they have to offer in terms of merchandise but also for…

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Uncategorized

7 Advantages of Radio Advertising

Posted onAugust 2, 2024August 2, 2024 Author Vaishali Tripathi
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Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…

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Uncategorized

12 Festival Marketing Strategies To Promote Your Next Product

Posted onAugust 2, 2024September 4, 2024 Author Vaishali Tripathi
12 Festival Marketing Strategy

Have you ever noticed how during Diwali, your favorite sweet shop suddenly transforms? One day it’s just your regular place, and the next, it’s decked…

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Uncategorized

Billboards are getting a whole new makeover

Posted onJuly 31, 2024July 31, 2024 Author Vaishali Tripathi
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Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…

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