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India’s entertainment consumption has gone through a massive transformation in the last decade. From television and cinema halls, the focus has decisively shifted to OTT…
Tamil reality TV shows have become a powerful medium in India’s entertainment landscape, drawing millions of dedicated viewers across all demographics. With their captivating formats,…
Dive into the realm of digital advertising innovation with our exploration of OTT advertising. This article unravels the concept of OTT, where video and audio…
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
OTT refers to Over-The-Top. This term originated in terms of a television set-top box. Video platforms that do not require the TV set-top box to…