57% tune into mobile streaming apps for ICC ODI Cricket World Cup 2023
As the excitement of the ICC ODI Cricket World Cup 2023 reverberates across India, Axis My India reveals a blend of modern and traditional media…
Category: News
Gillette launches new ad campaign featuring cricketers Shubman Gill and Shreyas Iyer
Cricket is more than just a game in India, it’s a deep-rooted passion that touches the hearts of millions. It’s like an emotional rollercoaster, and…
Indian Cricket Takes the Lead with 178% Increase in Ad Slots Over Other Teams Matches
The International Cricket Council (ICC) Cricket World Cup 2023 has not just been a playground for cricketers but an advertising goldmine, as revealed by a…
Disney+ Hotstar creates history, gathers 43 million concurrent viewers during India-New Zealand encounter
Disney+ Hotstar, the official digital streaming platform of the ICC Men’s Cricket World Cup 2023, achieved a significant milestone during the India-New Zealand encounter by…
Sourav Ganguly Recreates Iconic Jersey Waving Moment in Bisk Farm’s Cricket Campaign
In the world where cricket is admired, comes a campaign celebrating the whims and fancies of the Indian cricket aficionado. The ‘Me Time, Marie Time’…
YouTube is leveraging parent Google’s AI tech
YouTube is employing artificial intelligence (AI) to enable advertisers to automatically target content associated with significant sporting events on its platform. Using AI technology from…
4 Brands That Advertised The Indian Victory Without Letting The Other Team Down
Ind vs Pak is one of the most anticipated sporting events in the world, and brands are always eager to capitalize on the excitement by…
Ads that Captivated Audiences at the 2023 Cricket World Cup
As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes…
Why Are Brands Betting on Digital this World Cup?
The ongoing ICC Cricket World Cup 2023, hosted by India, has attracted numerous brands, both established and newcomers, in both the television and digital realms….
Expected Digital, TV & CTV Viewership & Advertising Opportunities during ICC CWC 2023 Semi Final & Final
The ICC Cricket World Cup (CWC) is one of the most popular sporting events in the world, and the 2023 tournament is expected to be…