Should You Spend on Sports This Season—or Sit It Out?
Every big cricket season, the same question lands on marketing decks: “Are we doing anything around sports this year?” Inside most teams, the answers split…
Category: Digital Advertising
Why Brands Are Turning to Indian Super League for Visibility – Real Campaign Wins from 2024 and 2025
As football continues to grow in popularity across India, the Indian Super League (ISL) has emerged as a powerful platform for brands seeking consistent visibility,…
Why Brands Are Betting Big on Pro Kabaddi League – Real Campaign Wins from 2024
India’s sports calendar is no longer limited to cricket. With the growing popularity of Pro Kabaddi League (PKL), brands now have new, high-impact arenas to…
Why Brands Are Tapping Into Bilateral Cricket Series – Real Results from 2024 Campaigns
Bilateral cricket series are no longer just fillers between marquee tournaments. With high-frequency viewership, focused regional penetration, and lower media clutter, they offer brands a…
Why Brands Should Advertise During the Champions Trophy – With Real Campaign Wins from 2025
The ICC Champions Trophy may be shorter in duration than the World Cup or IPL, but it delivers concentrated, high-intensity viewership—especially when India takes the…
Why Brands Should Advertise During the Cricket World Cup – With Real Campaign Wins from 2023
The ICC Cricket World Cup isn’t just a sporting event, it’s a nationwide celebration that commands undivided attention. From living rooms to mobile phones, millions…
Why Brands Should Advertise During the IPL – With Real Campaign Wins of 2024 & 2025
The Indian Premier League (IPL) isn’t just a sporting event—it’s India’s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV,…
Beyond Cricket: How Emerging Sports Are Redefining India’s $130B Marketing Opportunity
Discover how emerging sports in India are revolutionizing the marketing landscape beyond cricket. Explore key growth stories, leading athletes, successful brand campaigns, and why brands can’t afford to ignore the unstoppable rise of emerging sports in India. Unlock new audiences and opportunities with real examples, data, and expert insights.
The Great Indian Sports Audience: Why Brands Can’t Afford to Ignore The Evolving Sports Fans Anymore
Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.
10 Types of Digital Ads Every Marketer Should Know in 2025
Let’s be honest: the landscape of digital advertising is evolving quicker than the latest trending reels.Let’s be honest: the digital ad space is changing faster…