Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Defining Green Marketing (More than just sustainability, it is a business strategy) Green marketing today goes beyond surface-level eco-friendly claims. It is a comprehensive business…
Let’s be honest: nobody likes intrusive ads or spammy emails. In today’s digital world, people want more control over their personal data and how it’s…
What is a Media Mix? A media mix refers to the combination of different advertising channels that a brand uses to communicate its message to…
What Is Sequential Messaging? Sequential messaging refers to a strategic approach in digital advertising where ads are delivered to users in a planned sequence, each…
Why Some Ads Go Viral During Diwali or IPL While Others Don’t Have you ever wondered why some brands’ ads go viral during events like…
What is Behavioral Advertising? Behavioral advertising is a marketing strategy where ads are shown to users based on their previous behaviors, such as the websites…
Think about the last time you willingly signed up for a newsletter, a rewards program, or even updates from your favorite brand. You weren’t forced…
Imagine walking into your favorite coffee shop. The rich aroma of freshly brewed coffee fills the air, a soothing acoustic playlist hums in the background,…
The Hidden Power of Nostalgia: Why Old is the New Gold Imagine stumbling upon an old jingle from your childhood or seeing a vintage ad…
Public Relations (PR) in marketing is often misunderstood, yet it’s a crucial element for building brand credibility and customer loyalty. In this article, we will…