The Power of Emotional Advertising – Types and Importance
What is Emotional Advertising? Emotional advertising is a strategic approach used by marketers to tap into the feelings and emotions of consumers in order to…
Category: Advertising
How Influencers Affect Online Buying Behavior?
Do you sometimes immerse yourself in your social media that then suddenly, you are on a stillness due to a familiar influencer who just sold…
Pitch Perfect: How IPL, Mobile Innovations, and Advertising Are Changing the Game
The Indian Premier League isn’t merely a typical cricket competition; it’s a celebration. Since its inception in 2008, the Indian Premier League (IPL) has blossomed…
JioCinema, ShareChat & Moj Forge Partnership to Bring Compact Sports Content to Wide Audience
The arrangement grants JioCinema access to the expansive user network of ShareChat and Moj, which together account for more than 325 million users. ShareChat and…
Advertisers Leverage Ad Options in JioCinema App During WPL & IPL 2024
The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world’s largest T20 League. It represents a grand…
What is Event Marketing? Types and Examples
In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…
6 Core Principles of Advertising you Might be Missing Out!
Advertising is the cornerstone of modern marketing strategies, serving as a powerful tool for businesses to communicate with their target audience and drive sales. In…
6 Core Elements of Print Advertising Explained
In today’s fast-paced digital world, the enduring power of print advertising continues to hold significant value for marketers. Print advertising encompasses a wide array of…
What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
15 Types of Appeal in Advertising You Should Know
Advertising appeal serves as the strategic heartbeat of marketing campaigns, wielding the power to captivate audiences, evoke emotions, and influence consumer behavior. It is essentially…