Difference Between Advertising and Sales Promotion
Advertising and sales promotion play a crucial role in the contemporary business environment, serving as vital tools for reaching target audiences and driving sales. Advertising…
Category: Advertising
Understanding Rebranding: Definition and Significance
Rebranding is a strategic transformation process where companies redesign their brand identity, including logos, messaging, and market positioning to stay competitive and connect with target…
10 Indian Controversial Advertisements That Missed the Mark
Ever seen an ad that was so bad that it made you laugh and question, who even signed off for that? India is full of…
What is Meme Marketing? Strategy, Benefits and Example
What is Meme Marketing? Meme marketing is a digital marketing strategy that utilizes the shareable nature of internet memes to promote brands, products, or ideas. …
E-commerce and gaming take the spotlight as the leading advertisers for IPL 2024.
Television Advertising saw a 9% percent increase in growth in comparison to 2023 in just the first 31 matches of Indian Premier League 2024. There…
Top Travel Influencers in India | Travel Influencers List
In 2024, India’s travel influencer landscape continues to evolve with dynamic storytellers and adventurers captivating audiences nationwide. From the serene Himalayan foothills to the sun-kissed…
What Is Comparative Advertising? Definition and Examples
Comparative advertising is a strategic marketing approach that involves directly comparing one’s product or service to that of a competitor. This practice aims to highlight…
What is Visual Advertising? Explained
What is Visual Advertising? Visual advertising is the most powerful form of advertising. This brings a lot of relativity to the consumers who consume these…
5 Best Augmented Reality Advertising Campaigns
What is Augmented Reality Advertising? Imagine walking down the street and seeing a floating animation of a new sneaker appear on your friend’s foot, or…
What is Product Placement, and Why Does it Matter?
Product placement is now a crucial component of marketing tactics, smoothly incorporating brands into different types of media. This approach includes featuring products or brands…