Advertisers Leverage Ad Options in JioCinema App During WPL & IPL 2024
The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world’s largest T20 League. It represents a grand…
Category: Advertising
What is Event Marketing? Types and Examples
In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…
Top News Channels TRP in 2025
In 2025, staying updated with the latest news is more important than ever, and one way people gauge the popularity of news channels is through…
6 Core Principles of Advertising you Might be Missing Out!
Advertising is the cornerstone of modern marketing strategies, serving as a powerful tool for businesses to communicate with their target audience and drive sales. In…
6 Core Elements of Print Advertising Explained
In today’s fast-paced digital world, the enduring power of print advertising continues to hold significant value for marketers. Print advertising encompasses a wide array of…
What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
15 Types of Appeal in Advertising You Should Know
Advertising appeal serves as the strategic heartbeat of marketing campaigns, wielding the power to captivate audiences, evoke emotions, and influence consumer behavior. It is essentially…
Elevate Your Brand with the Ultimate TV and Digital Advertising Mix
Well as the common misconception goes that you have to choose between either love or career, the same goes for either TV or Digital, but…
Healthcare Advertising – Strategies, Trends & Ethics
Healthcare advertising, being a meticulously woven tapestry of strategy, communication, and compassion, now finds itself at a junction where it meets innovation and concern in…
Dissecting Mamaearth CTV T20 World Cup campaign
Product/Service Mamaearth founded in 2016 by Varun Alagh, is an Indian brand that offers a wide range of natural and toxin-free personal care products for…