What is Above the Line Advertising? Advantages & Benefits
Above the Line (ATL) advertising is a traditional marketing approach that encompasses mass media channels to reach a broad audience. This category includes activities such…
Category: Advertising
What is Crisis Management? Types, Strategies and Examples
“Ever heard the saying, ‘Expect the unexpected’? In both the business world and beyond, this saying holds especially true when dealing with crises. Whether it’s…
What is Buzz Marketing? Examples, Meaning & Strategies
Buzz marketing, also known as word-of-mouth marketing or viral marketing, is a promotional strategy that relies on creating a buzz or excitement around a product,…
What is Ad Serving and how does it work?
Imagine you’re scrolling through your favorite website, catching up on news or checking out the latest trends. Suddenly, an ad pops up, perfectly tailored to…
What is Green Marketing? Definition, Example and How it Works
Imagine if marketing had a vibrant, eco-conscious alter ego – that’s Green Marketing! It’s like the superhero of the advertising world, swooping in to save…
What is Below The Line(BTL) Advertising? Definition and examples
Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…
What is Sports Advertising? Types, Benefits & Examples
In the vast world of advertising, there’s a niche that has grown exponentially over the years, capturing the hearts and minds of millions: sports advertising….
What is Surrogate Advertising? Examples & Strategies
In the world of advertising, creativity knows no bounds. Brands constantly seek innovative ways to promote their products, especially when faced with restrictions. One such…
Laws of Advertising You Need to Know
In today’s fast-paced world, advertising has become an integral part of the business landscape, serving as a powerful tool for reaching and influencing consumers. From…
A Complete Guide to Programmatic Advertising
The digital landscape is ever-evolving, and with it, the methods marketers use to reach their target audiences. One such method that has taken the advertising…