What is Phygital Marketing and How To Use It?
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…
Category: Advertising
17 Popular Types of Content Marketing in 2025
Content marketing is more than just writing a blog post. It’s a versatile tool that can take on countless forms to capture and engage your…
Paris Olympics Sponsorship Surge by 70% Compared to Previous Edition
The Paris Olympics are just around the corner, and the excitement is palpable. Fans eagerly anticipate the mega sporting event, which will run from July…
Top BTL Advertising Agencies in Bangalore in 2025
Bangalore, known as the Silicon Valley of India, is a bustling metropolis where businesses thrive amidst a vibrant entrepreneurial ecosystem. With the increasing need for…
How Wimbledon is Helping Brands Reach the Premium Audience in India
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
Examples of BTL Advertising in 2025
In 2025, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…
Understanding the Impact of Digital Disruption on Business
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
X Showcases Advertising Opportunities for the 2024 Paris Olympics
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
Festive Season to Boost TV Ad Revenue, Say Marketers
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
Study Says 72% SMB’s are investing more in Advertising
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…