Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon
What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…
Author: Vaishali Tripathi
Dissecting Evos IPL 2024 Sports Campaign with JioCinema
Product/Service Evos lays special concern on the notion of ‘spreading love’ by creating homes that support community living and improve the values of homes to…
Black Friday Marketing Strategy
Black Friday has evolved into a global shopping phenomenon, with businesses competing fiercely to capture customer attention. For e-commerce stores, it presents an exceptional opportunity…
Dissecting Agilus IPL 2024 Sports Campaign with JioCinema
Product/Service Agilus Diagnostics operates the most expansive network of laboratories in India, covering 25 states and five union territories. As of March 31, 2023, it…
Top 10 Celebrities and the Brands they Endorsed in 2024
The use of celebrities and endorsement in advertising and marketing communication is as old as advertising itself, especially for those brands which aim to enhance…
Dissecting Clarke Gable IPL and WPL 2024 Sports Campaign with JioCinema
Product/Service Clarke Gable is an Indian-based apparel brand owned by Otto Clothing Pvt. Ltd. Established in 2016, it operates in the fashion industry, focusing primarily…
Dissecting Wellman 2024 T20 World Cup Sports Campaign with Disney+ Hotstar
Product/Service Wellman India is a branch of the globally recognized Vitabiotics brand, offering a range of health supplements tailored specifically to meet the needs of…
10 Best and Effective Beauty Business Marketing Strategies
In the vibrant world of beauty, where first impressions are everything and competition is fierce, crafting a standout brand presence can feel like a daunting…
Asian Paints Leading the Industry with a 53% Market Share
Do you ever get to think about how large the Indian paint industry is? It is expected to grow to nearly USD 9.56 billion by…
Paid, Owned and Earned Media : Key Differences
Marketing and advertising campaigns have their best results when they are spread across various platforms. Why? To start with, the concentration spans are normally limited….