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Author: Vaishali Tripathi

Case Study

Dissecting Wellman 2024 T20 World Cup Sports Campaign with Disney+ Hotstar

Posted onOctober 14, 2024October 14, 2024 Author Vaishali Tripathi
Case Study 8

Product/Service Wellman India is a branch of the globally recognized Vitabiotics brand, offering a range of health supplements tailored specifically to meet the needs of…

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Top 10

10 Best and Effective Beauty Business Marketing Strategies

Posted onOctober 11, 2024October 11, 2024 Author Vaishali Tripathi
Feature Image 2 2024 10 11T125040.415 1

In the vibrant world of beauty, where first impressions are everything and competition is fierce, crafting a standout brand presence can feel like a daunting…

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Marketing Strategy

Asian Paints Leading the Industry with a 53% Market Share

Posted onOctober 10, 2024October 10, 2024 Author Vaishali Tripathi
Asian Paints

Do you ever get to think about how large the Indian paint industry is? It is expected to grow to nearly USD 9.56 billion by…

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Key Difference

Paid, Owned and Earned Media : Key Differences

Posted onOctober 7, 2024October 7, 2024 Author Vaishali Tripathi
Feature Image 2 90

Marketing and advertising campaigns have their best results when they are spread across various platforms. Why? To start with, the concentration spans are normally limited….

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Key Difference

Personalization vs Customization: Key Differences

Posted onOctober 3, 2024October 3, 2024 Author Vaishali Tripathi
Feature Image 2 87

In today’s technological society, the right kind of experience is no longer necessary as it is required. But there’s often confusion between two key strategies:…

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Case Study

Driving Dreams: How Spinny Turned IPL Fervor into Market Domination

Posted onOctober 3, 2024January 20, 2025 Author Vaishali Tripathi
Feature Image 2 81

About Spinny In 2015, four visionaries – Niraj Singh, Ramanshu Mahaur, Mohit Gupta, and Ganesh Pawar- sat together with a shared dream. They saw a…

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Case Study

The Power Play: How Crex Changed the Game of Cricket Analysis

Posted onSeptember 30, 2024September 30, 2024 Author Vaishali Tripathi
Feature Image 2 82

We’ve all wondered what it’s like to be in the shadow of a giant, knowing the odds are stacked against you. This is Crex’s story—a…

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Uncategorized

How to Increase Email Conversions with Mailmodo’s Interactive AMP Emails

Posted onSeptember 30, 2024September 30, 2024 Author Vaishali Tripathi
How To Increase Email Conversions With Mailmodos Interactive Amp Emails

Email has been pretty much the same since it was created, but that’s changing with the introduction of AMP for email. Now, emails can be…

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Advertising, Media Buying, Traditional advertising v/s Digital

How to use Semrush for Competitor Research

Posted onSeptember 30, 2024September 30, 2024 Author Vaishali Tripathi
Feature Image 2 7 2

Semrush is an invaluable resource for businesses and marketers seeking to outpace their competition in the digital landscape. It’s more than just an SEO tool—Semrush…

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Case Study

From Vision to Victory: Plaeto’s Journey to Redefining Footwear for Indian Kids

Posted onSeptember 27, 2024September 27, 2024 Author Vaishali Tripathi
Plaeto

Ravi and Pavan stood at the cusp of making a decision that changed not only their lives but the lives of many children in India….

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