Asian Paints Leading the Industry with a 53% Market Share
Do you ever get to think about how large the Indian paint industry is? It is expected to grow to nearly USD 9.56 billion by…
Author: Vaishali Tripathi
Paid, Owned and Earned Media : Key Differences
Marketing and advertising campaigns have their best results when they are spread across various platforms. Why? To start with, the concentration spans are normally limited….
Personalization vs Customization: Key Differences
In today’s technological society, the right kind of experience is no longer necessary as it is required. But there’s often confusion between two key strategies:…
Driving Dreams: How Spinny Turned IPL Fervor into Market Domination
About Spinny In 2015, four visionaries – Niraj Singh, Ramanshu Mahaur, Mohit Gupta, and Ganesh Pawar- sat together with a shared dream. They saw a…
The Power Play: How Crex Changed the Game of Cricket Analysis
We’ve all wondered what it’s like to be in the shadow of a giant, knowing the odds are stacked against you. This is Crex’s story—a…
How to Increase Email Conversions with Mailmodo’s Interactive AMP Emails
Email has been pretty much the same since it was created, but that’s changing with the introduction of AMP for email. Now, emails can be…
How to use Semrush for Competitor Research
Semrush is an invaluable resource for businesses and marketers seeking to outpace their competition in the digital landscape. It’s more than just an SEO tool—Semrush…
From Vision to Victory: Plaeto’s Journey to Redefining Footwear for Indian Kids
Ravi and Pavan stood at the cusp of making a decision that changed not only their lives but the lives of many children in India….
Top 10 Benefits of Digital Marketing in Today’s World
While this kind of advertising has its definite advantages, it becomes evident that in the modern world of fast-paced technological development and easy access to…
WhatsApp Marketing Guide: Best Practices to Follow in 2025
WhatsApp has evolved beyond just a messaging app, becoming a powerful tool for businesses to engage with their audience. With over 2 billion users worldwide,…