Zepto says “Make Soan Papdi Great Again” with their Ad Campaign
What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign, it…
Author: Vaishali Tripathi
What is Data-Driven Marketing? The Definitive Guide
Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social…
The Rise of Personalized Marketing in Air Travel
Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to…
Difference Between Product Marketing and Service Marketing
Marketing is a critical operational process that has a capacity to impact the organization’s customer acquisition and retention. general ideas of what constitutes marketing and…
Difference Between Relationship Marketing and Transactional Marketing
Relationship marketing and transactional marketing are two distinct approaches to marketing strategies used by businesses to engage with their customers. While both strategies aim at…
Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon
What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…
Dissecting Evos IPL 2024 Sports Campaign with JioCinema
Product/Service Evos lays special concern on the notion of ‘spreading love’ by creating homes that support community living and improve the values of homes to…
Black Friday Marketing Strategy
Black Friday has evolved into a global shopping phenomenon, with businesses competing fiercely to capture customer attention. For e-commerce stores, it presents an exceptional opportunity…
Dissecting Agilus IPL 2024 Sports Campaign with JioCinema
Product/Service Agilus Diagnostics operates the most expansive network of laboratories in India, covering 25 states and five union territories. As of March 31, 2023, it…
Top 10 Celebrities and the Brands they Endorsed in 2024
The use of celebrities and endorsement in advertising and marketing communication is as old as advertising itself, especially for those brands which aim to enhance…