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Author: Vaishali Tripathi

Uncategorized

What is Data-Driven Marketing? The Definitive Guide

Posted onOctober 30, 2024October 30, 2024 Author Vaishali Tripathi
Feature Image 2 3 4

Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social…

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Marketing

The Rise of Personalized Marketing in Air Travel

Posted onOctober 30, 2024October 30, 2024 Author Vaishali Tripathi
Feature Image 2 2024 10 30T143015.649

Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to…

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Key Difference

Difference Between Product Marketing and Service Marketing

Posted onOctober 28, 2024October 28, 2024 Author Vaishali Tripathi
Feature Image 2 2024 10 28T120742.884

Marketing is a critical operational process that has a capacity to impact the organization’s customer acquisition and retention. general ideas of what constitutes marketing and…

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Key Difference

Difference Between Relationship Marketing and Transactional Marketing

Posted onOctober 28, 2024October 28, 2024 Author Vaishali Tripathi
Feature Image 2 2024 10 28T121527.998

Relationship marketing and transactional marketing are two distinct approaches to marketing strategies used by businesses to engage with their customers. While both strategies aim at…

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Marketing Strategy

Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon 

Posted onOctober 24, 2024October 24, 2024 Author Vaishali Tripathi
Marketing Strategy

What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…

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Case Study

Dissecting Evos IPL 2024 Sports Campaign with JioCinema

Posted onOctober 22, 2024October 22, 2024 Author Vaishali Tripathi
Case Study 11

Product/Service Evos lays special concern on the notion of ‘spreading love’ by creating homes that support community living and improve the values of homes to…

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Advertising

Black Friday Marketing Strategy

Posted onOctober 18, 2024October 18, 2024 Author Vaishali Tripathi
Feature Image 2 2024 10 17T155415.543

Black Friday has evolved into a global shopping phenomenon, with businesses competing fiercely to capture customer attention. For e-commerce stores, it presents an exceptional opportunity…

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Case Study

Dissecting Agilus IPL 2024 Sports Campaign with JioCinema

Posted onOctober 16, 2024January 20, 2025 Author Vaishali Tripathi
Case Study 10

Product/Service Agilus Diagnostics operates the most expansive network of laboratories in India, covering 25 states and five union territories. As of March 31, 2023, it…

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Uncategorized

Top 10 Celebrities and the Brands they Endorsed in 2024

Posted onOctober 15, 2024October 15, 2024 Author Vaishali Tripathi
Feature Image 2 2 7

The use of celebrities and endorsement in advertising and marketing communication is as old as advertising itself, especially for those brands which aim to enhance…

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Case Study

Dissecting Clarke Gable IPL and WPL 2024 Sports Campaign with JioCinema

Posted onOctober 14, 2024October 14, 2024 Author Vaishali Tripathi
Case Study 9

Product/Service Clarke Gable is an Indian-based apparel brand owned by Otto Clothing Pvt. Ltd. Established in 2016, it operates in the fashion industry, focusing primarily…

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