How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
Author: Vaishali Tripathi
What Are Interstitial Ads & How You Can Use Them? [2025 Expert Guide]
Interstitial ads have emerged as a powerhouse in digital advertising, capturing user attention with immersive, full-screen engagement. Unlike traditional banners or pop-ups, interstitials take over…
Advertise on Instagram: Easy Steps for a Winning Strategy
In 2024, advertising on Instagram remains one of the most effective ways to reach your target audience. With over 2 billion active monthly users, Instagram…
Zepto says “Make Soan Papdi Great Again” with their Ad Campaign
What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign, it…
What is Data-Driven Marketing? The Definitive Guide
Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social…
The Rise of Personalized Marketing in Air Travel
Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to…
Difference Between Product Marketing and Service Marketing
Marketing is a critical operational process that has a capacity to impact the organization’s customer acquisition and retention. general ideas of what constitutes marketing and…
Difference Between Relationship Marketing and Transactional Marketing
Relationship marketing and transactional marketing are two distinct approaches to marketing strategies used by businesses to engage with their customers. While both strategies aim at…
Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon
What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…
Dissecting Evos IPL 2024 Sports Campaign with JioCinema
Product/Service Evos lays special concern on the notion of ‘spreading love’ by creating homes that support community living and improve the values of homes to…