Media Trivia- TV Advertising (Jan- June ’21)
The COVID-19 pandemic had a devastating effect on the advertising industry, especially during the initial months of 2020. Digital managed to establish its roots well…
Author: Vaishali Tripathi
Headlines: Top media ad news in India week starting 23/08
Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20%…
How Royaloak Furniture Used Digital Medium To Generate Brand Awareness and Increase Website Traffic
The Product Founded in 2002, Royaloak Furniture is one of the leading organized furniture distributors & retailers in India with a vision for modernization and…
Headlines: Top media ad news in India for the week Date: 16th August – 22nd August
Star Plus maintains lead position in HSM and across genres: BARC week 32. As per the weekly data, Sun TV bagged the first spot in…
Headlines: Top media ad news in India for the week Date: 9th August – 15th August
Tokyo Olympics clocked 69 mn viewers in opening week on TV: BARC. The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes…
Headlines: Top media ad news in India for the week (Date: 2nd August – 8th August)
Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the…
Top 10 Digital Video Advertising Platforms of 2021
2021 began with a hopeful note but it was not long before we were pushed to see the COVID crisis become serious once again with…
Media Trivia: OTT- A Paradigm Shift in Media and Entertainment 2021
This quiz is based on RBSA’s report ‘OTT-A Paradigm Shift in Media and Entertainment.’ Enjoy the trivia and keep yourself updated with the latest trends…
Headlines: Top media ad news in India for the week (Date: 26th July – 1st August)
Sony ropes in 7 sponsors for India tour of England. Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy…
Headlines: Top media ad news in India for the week (Date: 19th July – 25th July)
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6%…