Deceptive Patterns in top Indian app: An ASCI Report
At the heart of this study is a pressing question: How can we align business goals with the safeguarding of user interests? In the rush…
Author: Vaishali Tripathi
What is Subliminal Advertising? Explanation and Examples
Subliminal advertising is a fascinating and often controversial topic in the world of marketing and psychology. It refers to techniques that subtly influence consumers by…
7 Excellent Types of Email Marketing That You Need in 2025
Email marketing continues to be one of the most reliable and cost-effective tools for connecting with customers and driving business growth. As we enter 2025,…
Dissecting Hamleys Influencer Marketing Campaign
Product/Service Hamleys, a renowned toy retailer, offers a magical shopping experience for both children and adults. The brand is well-known for its high-quality toys, games,…
Dissecting L&T Finance Influencer Marketing Campaign
Product/Service L&T Finance Holdings Ltd.a prominent non-banking financial company in India, provides a varied portfolio of financial products including consumer loans, home loans, and SME…
What is brand awareness, and why is it important in 2025?
What is Brand Awareness? Brand awareness refers to how familiar your target audience is with your brand and its offerings. In simpler terms, it’s about…
How to Create an Excellent Google Local Service Ads
When was the last time you searched for a plumber, a carpenter, or even an electrician online? Chances are, the first few results you saw…
13 Advantages of Advertising – Explained
Advertisement is one of the critical tools for organizations in their business management and implementation process. It makes the relationship between buyers and sellers more…
What Is Answer Engine Optimization- A Complete Guide
Consider the scenario where you search for “What is the best phone under ₹20,000.” You’ll find yourself on a Google search results page filled with…
What is Competitive Advertising? Types, Strategies & Examples
Imagine two fast-food giants, their billboards side by side, each boasting the juiciest burger in town. You, the hungry commuter, gaze out of your car…