Ad Volumes per match in first 23 ICC WC games up by 24%: Report
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
Author: Vaishali Tripathi
Puma, Star Sports, and Myntra celebrate Virat Kohli’s victory
In a stunning display of sporting excellence, Indian cricket maestro Virat Kohli has etched his name into the annals of cricket history by scoring his…
Vicks & Yuvraj Singh ensure no cheer for team India goes unheard
The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims…
Food brand Yu Launches new TVC with Hardik Pandya
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…
Disney+ Hotstar sets a new global live streaming record during India vs South Africa Match
In a spectacular display of digital viewership, Disney+ Hotstar has shattered global live streaming records as 44 million viewers tuned in to watch former Indian…
Saudi Arabia eyeing on IPL, expresses interest in buying $30 billion stake: Report
Bloomberg has reported that Saudi Arabia is keen on acquiring a multi-billion dollar share in the Indian Premier League (IPL), which is the world’s most…
57% tune into mobile streaming apps for ICC ODI Cricket World Cup 2023
As the excitement of the ICC ODI Cricket World Cup 2023 reverberates across India, Axis My India reveals a blend of modern and traditional media…
10 Best Cricket Creative Ad Campaigns
Introduction The realm of cricket is more than just a display of athletic finesse and competitive spirit, it’s a culture that binds nations together. At…
Top 10 Fashion Advertising Strategies to Grow Your Brand in 2024
In a world where Instagram fashion gurus, trendsetters, and AI-powered shopping experiences are the talk of the town, the game of fashion advertising is taking…
Gillette launches new ad campaign featuring cricketers Shubman Gill and Shreyas Iyer
Cricket is more than just a game in India, it’s a deep-rooted passion that touches the hearts of millions. It’s like an emotional rollercoaster, and…