Top 10 Challenges Marketers Face in Modern Advertising
In the fast-paced world of modern advertising in India, marketers encounter a host of unique challenges. From navigating the diverse cultural landscape to staying ahead…
Author: Vaishali Tripathi
Shrijit Neogy Unveiling the Potential of Emerging Sports in India and Brand Engagement
The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…
Sports Advertising for Real Money Games: A Forbidden Fruit !
Introduction Indoor gaming has been ingrained in Indian culture for generations, evolving from traditional boards to the virtual realm. Despite the transformation, the passion for…
Rahul Dravid Leads in World Cup ‘23 Endorsements
The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition. In this year’s…
ArcelorMittal Nippon Steel Renews Sponsorship for Odisha Juggernauts in Second Ultimate Kho Kho League
ArcelorMittal Nippon Steel India (AM/NS India), a collaboration between ArcelorMittal and Nippon Steel, has renewed its sponsorship with the Odisha Juggernauts, the Kho Kho franchise…
JioCinema Secures Exclusive Streaming Rights for American Premier League’s Second Edition
The American Premier League (APL) has announced Jio Cinema as the official digital streaming partner in India for its second edition, scheduled to take place…
10 Best Fashion Advertising Campaigns
Fashion advertising campaigns are a dynamic and captivating facet of the fashion industry, serving as a bridge that connects designers’ visions with the public’s imagination….
Wardwizard Foods and Tennis Premier League Collab to Energize Retail Scene with WOL Energy Drink
Wardwizard Foods and Beverages Limited has recently expanded its product range with the introduction of WOL Energy Drink, a new venture that aligns with the…
IPL Auction 2024: When and where to watch, time, date, and live streaming and live telecast info
The upcoming Indian Premier League (IPL) auction for the 2024 season, scheduled for Tuesday, December 19, is a much-anticipated event as all 10 teams are…
Sports Marketing Ethics You Need to Know
Step into the electrifying world of sports marketing, where the game goes beyond the scoreboard and dives into the heart of ethical practices. It’s not…