What is Phygital Marketing and How To Use It?
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…
Author: Vaishali Tripathi
Lead Generation for Plaeto through Performance Marketing Campaign
About the Brand Plaeto is a distinguished brand in the footwear industry, offering a diverse range of shoes that cater to both comfort and style….
Paris Olympics Sponsorship Surge by 70% Compared to Previous Edition
The Paris Olympics are just around the corner, and the excitement is palpable. Fans eagerly anticipate the mega sporting event, which will run from July…
Top BTL Advertising Agencies in Bangalore in 2025
Bangalore, known as the Silicon Valley of India, is a bustling metropolis where businesses thrive amidst a vibrant entrepreneurial ecosystem. With the increasing need for…
Dissecting Popeyes Influencer Marketing Campaign
Product/ Service Popeyes, a restaurant chain renowned for its Louisiana-style spicy chicken and authentic regional menu, has been delighting taste buds for over 50 years….
Examples of BTL Advertising in 2025
In 2025, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…
Live Coverage of Paris Olympics 2024 on JioCinema with 20 Concurrent Feeds and 4K Quality
The 2024 Olympics are fast approaching, with Paris as the host city. In India, JioCinema has secured the broadcasting rights, promising an enhanced viewing experience…
Understanding the Impact of Digital Disruption on Business
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
Study Says 72% SMB’s are investing more in Advertising
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…
The Impact of TV Advertising on Website Traffic
Have you ever recalled that moment behind the scenes of what is going on in the virtual space when the interface glows with a TV…