Study Says 72% SMB’s are investing more in Advertising
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…
Author: Vaishali Tripathi
The Impact of TV Advertising on Website Traffic
Have you ever recalled that moment behind the scenes of what is going on in the virtual space when the interface glows with a TV…
7 Effective Media Buying Strategies to Boost your Campaigns
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…
Dissecting Nepa Rudraksha Influencer Marketing Campaign
Product/ Service Nepa Rudraksha is a brand that makes original Rudrakshas. They are Nepal’s only ISO certified distributors of exclusive and authentic Nepali Rudraksha and…
Proactive vs Reactive Marketing: What is the Difference?
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…
Wimbledon Viewership 2024 – Live Streaming Platforms
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup…
ASCI’s Guidance : The Impact of SDC (Self Declaration Certificate) Mandate on Advertisers
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising…
What is Radio Advertising? | Definition, Types, and Examples
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
7 Challenges of Cross-Channel Marketing and How to Overcome Them
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
What is Ad Discrepancy? 3 Simple Tips to Reduce It
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…